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REMARKABLE™ is a new diagnostic tool and standardized evaluation methodology created by Laura Hess, an experience strategist and ROX specialist (Return on Experience). The framework offers deeper insight into event sentiment and emotional resonance. It quantifies ROX alongside traditional business metrics and emergent biometric data.

 

REMARKABLE can be used to measure the efficacy of the design decisions made using The Story Codex. Together, these frameworks can help experience-makers define narrative approaches that result in stronger ROX.